Music Video Analysis

Want To Want Me- Jason Derulo

This music video is a narrative music video as it tells a story. According to Goodwin's theory, it is important for the artist to play a role in the video as the audience feel more involved with the artist. Jason Derulo also performs in the video to make it more realistic and to make the audience feel more involved.

In one scene, Derulo sings 'in the back of the cab' and the camera focuses on Derulo sitting in the back of a taxi, this is done to show a link between the lyrics and the visuals which Goodwin said was a key element to making a music video. This is done to reflect and reinforce the meaning of the lyrics and to help the audience understand them.

This music video reflects the conventions of a pop music video as it uses bright colours, uses young people, fashionable, features elements of love, uses performance. This is all done to attract the target audience as pop music generally has a target audience of young teenagers therefore the video needs to appeal to a younger audience. This is done through fashion, bright colours, using characters of a young age and using performance to keep the video interesting.

The notion of looking is used in this music video to get the artist to 'draw' the audience in by looking seductive, This is done by looking directly into the camera to create a link between the artist and the audience. The artist generally gazes into the camera during the performance part of the video to make the audience feel more involved. 

Voyeurism is also used in this video to lure the audience in through the female sex appeal. This is very popular in pop music videos as it appeals to the younger male generation.

 Overall, this video supports Goodwin's theory as it uses the genre characteristics, it uses the notion of looking and voyeurism, the lyrics and visuals match, and the music and visuals match as the cutting speed matches the beat of the song.